Two Generations of Top Photo Agents with Jennifer Perlmutter & Michael Ash
About this episode
The episode explores the nuanced relationship between photographers and agents through insights from two generations of top agents.
One of the most polarizing questions in the mind of any photographer is "Should—or shouldn't I—get an agent?" The role of an agent in a photographer's career is often misunderstood, leading hungry creatives to think that securing representation is their number one key to success. In truth, the relationship between a photographer and agent is far more nuanced than simply booking more assignments. In today's podcast, we take a deep dive into this complex alliance in a discussion with two generations of top agents, whose combined careers span from the film-era to the latest in media buys. Listen in for a behind-the-scenes look at the many details involved, from the four P's Jennifer (JP) Perlmutter looks for in a photographer's work to Michael Ash's skill in editing a portfolio to allow a photographer's individual vision and passion to shine. Our experts also shed light on critical topics such as branding, while making distinctions between a physical and emotional brand. Get fresh insights about standing out in an oversaturated marketplace and the matter of seeing ahead of the curve on trends. As JP notes, "You don't have to hop on the current trend. You don't need to create the new…
People in this episode
Guests: Jennifer Perlmutter, Michael Ash
Topics covered
- photography
- agents
- branding
- portfolio
- media buys
- creative careers
Keywords
- photographer agent
- creative representation
- branding
- portfolio editing
- media trends
Mentioned in this episode
Organizations: B&H Photo & Video
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