About this episode

Jerry discusses the evolution of Mason Companies with its President and VP, focusing on retail and e-commerce strategies.

In this episode of Banker with a Beer, Jerry talks with Brad Atkinson, President and Lori Geissler, VP Sourcing & Distribution of Mason Companies. Topics discussed include: Story of Mason Companies Transitioning from door-to-door sales, to catalogues, to e-commerce Using credit accessibility to enhance the retail experience Building for the future Lighting Round Beer Enjoyed: Leinenkugel's Northwoods Amber Thank you for listening to this episode! Help support the show by leaving Banker with a Beer a 5-star rating or review on Apple or Spotify. Banker with a Beer is brought to you by Northwestern Bank. A community bank headquartered in Chippewa Falls, Wisconsin. Follow us on Facebook or learn more on our website northwesternbank.com. We're a community bank with all the services of a big bank in a personalized friendly size. Member FDIC.

People in this episode

Host: Jerry

Guests: Brad Atkinson, Lori Geissler

Topics covered

• e-commerce
• retail experience
• credit accessibility
• business transition
• community banking

Keywords

• Mason Companies
• e-commerce
• retail
• credit accessibility
• business transition
• community bank

Sponsors

Northwestern Bank

Mentioned in this episode

Organizations: Mason Companies

Products: Leinenkugel's Northwoods Amber

Places: Chippewa Falls, Wisconsin

More episodes of Banker With A Beer: A Podcast Series by Northwestern Bank

• Banker With A Beer Episode 262 · June 8, 2026 · 33 min
• Banker With A Beer Episode 261 · May 26, 2026 · 32 min
• Banker With A Beer Episode 259 · May 11, 2026 · 29 min
• Banker With A Beer Episode 258 · May 4, 2026 · 30 min
• Banker With A Beer Episode 257 · April 27, 2026 · 34 min

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