Loyalty Card Programs Increase More than Share of Wallet | BankTalk Episode 139

About this episode

The episode discusses the impact of loyalty and rewards programs on credit card selection among Americans, featuring insights from a recent survey.

Join the discussion with Beth McCoy, CEO of CORA Loyalty, on CORA Group’s recent survey of over 2,000 adults that found the top factor influencing which credit card Americans choose is Loyalty and rewards programs (50%). Rewards won out ahead of convenience (38%), credit limit (36%), fees (32%), interest rate (32%), and security / fraud protection (31%). We dive deep into comprehensive loyalty programs, and share actionable insights into how FI’s can turn this consumer interest into revenue-d...

People in this episode

Host: Charlie Kelly

Guest: Beth McCoy

Topics covered

• loyalty programs
• credit cards
• consumer behavior
• rewards programs
• financial institutions

Keywords

• loyalty cards
• credit card choice
• consumer insights
• financial revenue
• rewards programs

Mentioned in this episode

Organizations: CORA Loyalty, CORA Group

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