Loyalty Card Programs Increase More than Share of Wallet | BankTalk Episode 139
About this episode
The episode discusses the impact of loyalty and rewards programs on credit card selection among Americans, featuring insights from a recent survey.
Join the discussion with Beth McCoy, CEO of CORA Loyalty, on CORA Group’s recent survey of over 2,000 adults that found the top factor influencing which credit card Americans choose is Loyalty and rewards programs (50%). Rewards won out ahead of convenience (38%), credit limit (36%), fees (32%), interest rate (32%), and security / fraud protection (31%). We dive deep into comprehensive loyalty programs, and share actionable insights into how FI’s can turn this consumer interest into revenue-d...
More episodes of BankTalk Podcast
- Breaking the Stigma: How Credit Unions Are Navigating Cannabis Banking | BankTalk Episode 147
- Supercharged Growth: What the FDIC Report Reveals About Bank Lending to NDFIs | BankTalk Episode 146
- Balance Sheets Under Pressure: Rates, Risk Appetite, and What Comes Next | BankTalk Episode 144
- What We Learned Choosing a Next‑Gen Core | BankTalk Episode 143
- Mergers and Acquisitions – Preparing to be a Buyer | BankTalk Episode 142
- Stablecoin Basics | BankTalk Episode 141
Explore listener stats, chart rankings, contacts and more on the BankTalk Podcast podcast page.