About this episode

Paul Clarke discusses the 20th anniversary of Imbibe Magazine and the evolution of the craft cocktail movement.

On this week's show, we sit down with Paul Clarke, Editor-in-Chief of Imbibe Magazine, to celebrate the publication's 20th anniversary. Paul explains how Imbibe has thrived for two decades by rejecting rapid expansion in favor of independent, intentional growth. Together, they trace the evolution of the craft cocktail movement—from hazy IPAs to mezcal Negronis—and unpack industry challenges like brewery bankruptcies and wine tariffs. Paul also offers a peek behind Imbibe 's editorial curtain, revealing how human judgment guides their coverage of everything from coffee to cocktails. The conversation closes with a look ahead as Imbibe enters its third decade, balancing education with cultural storytelling. Get your free Perfect Purée Samples Here: https://perfectpuree.com/bal

People in this episode

Host: Bartender at Large

Guest: Paul Clarke

Topics covered

• Imbibe Magazine
• craft cocktail movement
• industry challenges
• editorial process
• 20th anniversary

Keywords

• Imbibe Magazine
• Paul Clarke
• craft cocktails
• brewery bankruptcies
• wine tariffs
• editorial process
• Perfect Purée

Sponsors

Perfect Purée

Mentioned in this episode

Organizations: Imbibe Magazine, Bartender at Large Network

Products: Perfect Purée

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