How Marty Burns Built Power Balance Into a $64M Machine, Then Lost It Overnight
About this episode
Marty Burns shares the story of how he built Power Balance into a successful brand and the challenges that led to its downfall.
FOLLOW MARTY: https://www.instagram.com/martyburns143/ FOLLOW US: Coby: https://www.instagram.com/cobyisaoglu/ Kyler: https://www.instagram.com/kylerisaoglu/ Zack: https://www.instagram.com/zacharygilligan/ WEBSITE: basementtalk.com INSTAGRAM: https://www.instagram.com/basementtalk/ TIKTOK: https://www.tiktok.com/@thebasementtalk What starts as a sticker turns into a global sports frenzy. Marty Burns walks us through the wild rise of Power Balance—getting Shaq, Derrick Rose, A-Rod, Madonna...
People in this episode
Hosts: Coby Isaoglu, Kyler Isaoglu, Zack Gilligan
Guest: Marty Burns
Topics covered
- entrepreneurship
- sports marketing
- business failure
- celebrity endorsements
- product development
Keywords
- Power Balance
- Marty Burns
- business success
- celebrity endorsements
- sports frenzy
Mentioned in this episode
Organizations: Power Balance, Instagram, TikTok
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