How Marty Burns Built Power Balance Into a $64M Machine, Then Lost It Overnight

About this episode

Marty Burns shares the story of how he built Power Balance into a successful brand and the challenges that led to its downfall.

FOLLOW MARTY: https://www.instagram.com/martyburns143/ FOLLOW US: Coby: https://www.instagram.com/cobyisaoglu/ Kyler: https://www.instagram.com/kylerisaoglu/ Zack: https://www.instagram.com/zacharygilligan/ WEBSITE: basementtalk.com INSTAGRAM: https://www.instagram.com/basementtalk/ TIKTOK: https://www.tiktok.com/@thebasementtalk What starts as a sticker turns into a global sports frenzy. Marty Burns walks us through the wild rise of Power Balance—getting Shaq, Derrick Rose, A-Rod, Madonna...

People in this episode

Hosts: Coby Isaoglu, Kyler Isaoglu, Zack Gilligan

Guest: Marty Burns

Topics covered

• entrepreneurship
• sports marketing
• business failure
• celebrity endorsements
• product development

Keywords

• Power Balance
• Marty Burns
• business success
• celebrity endorsements
• sports frenzy

Mentioned in this episode

Organizations: Power Balance, Instagram, TikTok

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