About this episode

The episode features Xoli Gcabashe discussing the intricacies of building a personal brand in South Africa.

For the final episode in our March features, we’re joined by a guest we know you’ll love, Xoli Gcabashe - social media content creator and business owner. This week, we dive into “the business of being you” , unpacking what it really means to build a platform in South Africa. We chat about how we got started, the highs and lows, and what the future might look like for us in this space.

People in this episode

Hosts: Zama Marubelela, Landiwe Gama

Guest: Xoli Gcabashe

Topics covered

• social media
• business
• content creation
• South Africa
• personal branding

Keywords

• social media
• business owner
• content creator
• platform building
• highs and lows

More episodes of Because We Said So

• Is Closure A Scam? · May 6, 2026 · 1h 22m
• "Do It, And Do It Well!" ft Nadia Nakai. · April 22, 2026 · 1h 11m
• Is age JUST a number? · April 15, 2026 · 1h 15m
• Landzy is Back!! Let's Catch Up. · April 8, 2026 · 54 min
• Are High Achievers Made at Home? · March 25, 2026 · 1h 11m
• The Truth About Group Friendships ft. Vanessa Padi · March 18, 2026 · 1h 13m

Explore listener stats, chart rankings, contacts and more on the Because We Said So podcast page.