Pro Secrets: How to Make Money Selling Honey

Pro Secrets: How to Make Money Selling Honey

From Bee Love Beekeeping... presented by Mann Lake by Eric Bennett

March 19, 2026 · 37 min · Season 3 · Episode 312

About this episode

This episode features an interview with Danielle Brooks on how to effectively market and sell honey as a beekeeper.

What does it take to make money selling honey? It's Marketing 101 for beekeepers! This episode of Bee Love Beekeeping features an interview with Danielle Brooks, whose experience turning a small beekeeping hobby into a real honey business, is full of invaluable information for all beekeepers. Most beekeepers undervalue their product and underestimate the importance of knowing who they're selling to. Brooke draws on her background in photography and communications to talk about storytelling as a sales tool: knowing your honey's origin, its seasonal character, and the beekeepers behind it gives you something to say that a generic jar simply can't. Her advice applies whether you have two hives or twenty — start with your audience, build a brand that speaks to them, price your product honestly from the start, and treat every sales interaction as a chance to educate. Video Version of This Episode ________________ 10% Discount on Color Collection hive kits. https://www.mannlakeltd.com/ Discount Code: SHOWMETHECOLOR _________________ 10% Discount Primal Bee Hives: PrimalBee.com/BEELOVE Discount Code: BEELOVE ________________ Special thanks to our presenting sponsor, Mann Lake…

People in this episode

Host: Eric Bennett

Guest: Danielle Brooks

Topics covered

  • selling honey
  • beekeeping business
  • marketing for beekeepers
  • branding
  • storytelling
  • sales education

Keywords

  • honey sales
  • beekeeping
  • marketing
  • branding
  • storytelling
  • sales strategy

Sponsors

Mann Lake

Mentioned in this episode

Organizations: Honey Truck, Primal Bee Hives, PrimalBee.com, Bee Love Beekeeping

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