S2 E61 - The Exact KPIs You Need to Grow Past $1M
About this episode
Will discusses how to scale a construction company using a flywheel model and outlines key KPIs for various departments.
In this episode of Beers with Contractors, host Will answers the common question “how do I scale my construction company?” by explaining a simplified “flywheel” model for home services businesses: starter gear (cash, assets, technology) drives marketing, then call center, sales, production/installs, accounting, and sometimes service, with leftover money reinvested to keep the wheel spinning. He emphasizes scaling departments evenly to avoid financial strain and outlines key KPIs for each: marketing (total qualified leads, cost per lead, marketing spend as % of installed revenue), call center (lead-to-appointment conversion, speed to lead, follow-up rate), sales (total sales, average dollar per lead, cancellation rate), production (installed volume, gross profit margin, install volume per week, install rate, reviews), accounting (AR, AP, break-even, spread), and service (average dollar per stop, service sales, churn). 00:00 Introduction 00:18 Scaling Question Framed 01:46 Flywheel Model Explained 04:09 Starter Gear Basics 05:46 Departments Overview 11:15 KPIs Dashboard Mindset 12:46 Marketing KPIs 17:09 Call Center KPIs 20:18 Sales KPIs and ADL 25:40 Production KPIs Intro 26:30…
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