This Week In Hospitality: The Hotel Restaurant Comeback, Hyatt’s Big Pivot, Rosewood Rumors, and a Brutal Outdoor Hospitality Reality Check

This Week In Hospitality: The Hotel Restaurant Comeback, Hyatt’s Big Pivot, Rosewood Rumors, and a Brutal Outdoor Hospitality Reality Check

From Behind the Stays by Zach Busekrus

March 20, 2026 · 1h 16m · Episode 347

About this episode

The episode discusses significant shifts in the hospitality industry, focusing on hotel restaurants, Hyatt's expansion strategy, and challenges faced by outdoor hospitality brands.

Subscribe to This Week in Hospitality wherever you get you podcasts: Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUyApple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233Youtube - https://www.youtube.com/@ThisWeekinHospitality This week in hospitality, three big shifts are colliding — and none of them are getting enough attention.Hotel restaurants are no longer an afterthought. What was once a margin-draining “amenity” is now becoming one of the most powerful demand drivers a hotel can have. So what changed… and why are lenders suddenly bullish on F&B?At the same time, Hyatt is making a major move into secondary and tertiary markets — a clear signal that distribution, not differentiation, is the game they’re trying to win. But does scaling faster come at the cost of brand soul?And then there’s LOGE.Once one of the most talked-about outdoor hospitality brands, it’s now facing a brutal reality — rapid expansion, rising costs, and the hard truth about scaling experience-driven stays.We break down: Why hotel F&B is becoming a growth engine (not a cost center) Hyatt’s aggressive expansion strategy — and what it says about…

People in this episode

Host: Zach Busekrus

Topics covered

  • hotel restaurants
  • hospitality industry
  • Hyatt expansion
  • outdoor hospitality
  • food and beverage
  • market trends

Keywords

  • hospitality
  • hotel restaurants
  • Hyatt
  • LOGE
  • food and beverage
  • market trends
  • outdoor hospitality

Mentioned in this episode

Organizations: Hyatt, LOGE

Books & works: This Week in Hospitality

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