This Week in Hospitality: The Uber-Hotel Hookup, Expedia Optimizes for AI Agents, and Why Americans Are Skipping Europe

This Week in Hospitality: The Uber-Hotel Hookup, Expedia Optimizes for AI Agents, and Why Americans Are Skipping Europe

May 29, 2026 · 1h 5m · Episode 360

About this episode

The episode discusses recent trends in hospitality, including the integration of Uber into hotel management systems, the impact of AI on marketing, and changing travel behaviors among Americans.

Subscribe to This Week in Hospitality wherever you get you podcasts: Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUyApple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233Youtube - https://www.youtube.com/@ThisWeekinHospitality Mews embeds Uber directly into its PMS, promising seamless guest transportation and a cut of ancillary revenue hotels have long been leaving on the table. The guys are skeptical — cool concept, questionable adoption, and the real winner might just be Uber’s data team.Then Expedia announces B2A — a marketing function built not for humans, but for AI agents. Scott doesn’t mince words: AI is about to expose how hollow most hotel marketing actually is. Ben connects the dots to the accelerating rise of independent, story-driven properties that LLMs will increasingly favor over generic flag brands.Americans aren’t canceling travel — they’re shortening trips, going domestic, and scrutinizing every dollar. Scott just did seven hotel site visits in Tuscany. Not one was at capacity. The Smoky Mountains are not having the same problem.Finally, a sharp op-ed on the structural dysfunction between hotel owners and…

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