Culture Starts with Who: Lessons from Kinder Hearts

Culture Starts with Who: Lessons from Kinder Hearts

January 13, 2026 · 55 min · Season 1 · Episode 23

About this episode

Travis Jones discusses his leadership journey and the importance of the principle 'First Who, Then What' in building strong teams and cultures.

In this episode of Believe, Behave, Become , Travis Jones shares his leadership journey from physical therapy to healthcare administration and how the principle of “First Who, Then What” shaped his approach to building strong teams and thriving cultures. Travis reflects on lessons learned, the importance of finding the right people, and practical strategies like peer interviews that create lasting impact. He also discusses why slowing down the hiring process and leveraging internal networks can transform organizational success. What You’ll Learn: How “First Who, Then What” is the foundation of great leadership The difference between building the right team and the wrong team How your best people bring your next best people Why peer interviews create buy-in and stronger onboarding Strategies for slowing down the hiring process to get it right Whether you’re a new leader or a seasoned executive, this conversation offers actionable insights on building trust, fostering growth, and creating a culture where people thrive. Timestamps: 00:00 Introduction to the Podcast and Hosts02:18 Travis Jones’ Professional Journey05:42 Discovering Pennant and Transitioning to Leadership09:15 What…

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