Using Focus Groups to Shape Trial Strategy | Attorney Michael Karp | S6 Ep. 5

About this episode

Kenny Berger discusses with Michael Karp how focus groups influence trial strategies and case building.

In this episode of Best Practices, Kenny Berger is joined by Wisconsin trial lawyer Michael Karp to discuss how focus groups are shaping the way he builds and tries cases. Michael shares how he went shifted his practice to a focused trial model built around understanding juror perspective. He breaks down how running focus groups early and often helps identify risk, refine case framing, and ultimately control the arguments that matter most at trial. The conversation also explores trial presen...

People in this episode

Host: Kenny Berger

Guest: Michael Karp

Topics covered

• focus groups
• trial strategy
• juror perspective
• case framing
• risk identification

Keywords

• focus groups
• trial strategy
• juror perspective
• case framing
• risk identification

Mentioned in this episode

Organizations: Wisconsin

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