From Barcelona to Brooklyn: Building Circular Mobility with Marta Anadon

From Barcelona to Brooklyn: Building Circular Mobility with Marta Anadon

From Better Than We Found It by GS2 Partnership

November 4, 2025 · 1h 6m

About this episode

Marta Anadon discusses her journey and the impact of circular mobility through Upway's refurbished e-bikes.

Welcome to Season 4, Episode 5 of Better Than We Found It, the go-to podcast for sustainable leadership and purpose-driven business practices. Today, we're joined by Marta Anadon, Head of US at Upway, a fast-growing circular economy startup making light electric mobility accessible through refurbished e-bikes. Marta's career journey spans civil engineering in Barcelona, power trading at EDF in Europe, scaling Uber and UberEats across multiple continents, and now building Upway's US business...

People in this episode

Guest: Marta Anadon

Topics covered

  • circular economy
  • sustainable mobility
  • electric bikes
  • entrepreneurship
  • leadership

Keywords

  • circular economy
  • electric mobility
  • refurbished e-bikes
  • sustainable business
  • entrepreneurship

Mentioned in this episode

Organizations: Upway, EDF, Uber, UberEats

Places: Barcelona, Brooklyn

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