
Ep.131 - Spirit Airlines and the Flight Path to Failure
From Between 2 Bridges - Video by Between 2 Bridges
May 13, 2026 · 37 min · Episode 131
About this episode
Joe and Jerry discuss the collapse of Spirit Airlines and the implications of a business model focused on being the cheapest option.
This week on Between 2 Bridges, Joe and Jerry break down the collapse of Spirit Airlines and the bigger business lesson hiding behind the headlines. What happens when an entire company is built around being the cheapest option? From razor-thin margins and endless add-on fees to customer experience and rising operating costs, the hosts explore why “cheap” is rarely a sustainable strategy.The conversation branches into pricing psychology, premium service, fuel costs, freight, cruises, automation, and the realities of running a modern business in an economy where every expense keeps climbing. Along the way, Joe and Jerry share stories from their own businesses and explain why charging more can actually create a stronger customer experience and a healthier company.A funny, brutally honest episode about value, survival, and why businesses that race to the bottom usually end up there.
People in this episode
Hosts: Joe, Jerry
Topics covered
- business strategy
- pricing psychology
- customer experience
- operating costs
- value creation
Keywords
- Spirit Airlines
- business failure
- cheap strategy
- customer experience
- operating costs
- pricing psychology
Mentioned in this episode
Organizations: Spirit Airlines
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