“Don’t Believe You Own BS!” - Behind the Scenes of the World Cup, TVNZ Deal & Steven Adams

About this episode

The episode discusses the journey of turning a podcast into a mainstream media brand, featuring insights from business coach Di Foster.

It’s been our biggest six months ever - landing on TVNZ+, heading to the World Cup, and sitting down with Steven Adams. Steve and Seamus sit down with business and mindset coach Di Foster to pull back the curtain on how it all actually came together, the chaos behind the scenes, and what it really takes to turn a podcast into a mainstream media brand. They break down the TVNZ deal, how they landed four World Cup sponsors at 100% conversion rate (and why that's actually a red flag), and the Steven Adams episode that had Seamus too nervous to speak for the first five minutes. Plus - the mindset that keeps it all in check. Because the most dangerous thing you can do when things are going this well is start believing your own BS. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Hosts: Steven Holloway, Seamus Marten

Guest: Di Foster

Topics covered

• podcast development
• media branding
• sports sponsorship
• mindset coaching
• behind the scenes

Keywords

• podcast
• TVNZ
• World Cup
• Steven Adams
• sponsorship
• media brand
• mindset

Mentioned in this episode

Organizations: TVNZ

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