How a Cold Email Landed One NZ as Our Biggest Sponsor

How a Cold Email Landed One NZ as Our Biggest Sponsor

From Between Two Beers Podcast by Steven Holloway & Seamus Marten

April 29, 2026 · 41 min

About this episode

The episode discusses how a cold email led to a major sponsorship deal and explores the financial challenges faced by the hosts.

Steve cold emailed Jason Paris, the CEO of One New Zealand. He replied in three minutes. In this episode, Seamus and Steve sit down with business coach Di Foster to unpack what landing the biggest naming rights deal in Between Two Beers history actually means for the business, and what it exposes about everything they still haven't figured out. Di doesn't let the celebration last long. With a One NZ contract signed, she turns the lens on the stuff both of them have been avoiding: Steve's got no emergency fund, no real Plan B, and a YOLO attitude to financial planning that works fine until it doesn't. Seamus' catastrophising about $200 oil and backyard bunkers while quietly knowing the business needs reserves. And Di, despite decades of business experience, admits she's never actually felt financially secure either. Thanks to our friends at Odoo for supporting the show! Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Hosts: Steve, Seamus

Guest: Di Foster

Topics covered

  • sponsorship
  • financial planning
  • business coaching
  • emergency fund
  • personal finance

Keywords

  • sponsorship
  • cold email
  • financial planning
  • business coach
  • One New Zealand

Sponsors

Odoo

Mentioned in this episode

Organizations: One New Zealand

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