The Marketer Behind Between Two Beers - Marcus Logan on Social Media for Businesses in 2026
About this episode
Marcus Logan discusses social media strategies and content creation for businesses in 2026.
The first-ever guest steps into the Accidental Business Owners studio - and it's the man who markets our show, and who’s content you see on our social media channels. Marcus Logan (aka "Marketing Marcus") runs Sapiens, the agency behind Between Two Beers and a stable of NZ's biggest podcasts. In 2026 so far, his team has driven 75 million views for Between Two Beers across social media and YouTube. This episode pulls back the curtain on how it's actually done. Marcus gets into what he calls "platform-driven content" - making content for how each platform is actually watched, not just reposting your podcast everywhere - and why YouTube has become the number one podcast platform on the planet. Plus, the leap from audio-first to video-first, the counterintuitive marketing truths most business owners get wrong: why a post with 80 of the right views can beat one with a million, and his business' rebrand from Via Digital to Sapiens. Learn more about Marcus and Sapiens by visiting: https://www.sapiens.nz/ Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Hosts: Steven Holloway, Seamus Marten
Guest: Marcus Logan
Topics covered
- social media marketing
- podcast growth
- content strategy
- business rebranding
- video content
- platform-driven content
Keywords
- social media
- podcast marketing
- content creation
- YouTube
- business strategy
- Sapiens
- marketing truths
Mentioned in this episode
Organizations: Sapiens, Between Two Beers, Via Digital
Places: New Zealand
More episodes of Between Two Beers Podcast
- Mark Law Returns to Answer Your Questions, Our Office Golf Simulator & Kane Williamson Live
- Louis Davis: NZ's Biggest Content Creator on Belief, Fatherhood & Living Off the Land
- How Marcus Logan Built a 10-Person Agency from 0 - Niching, Balance & Hiring
- Gemma McCaw on Olympic Career, Motherhood, Identity & Leaving Richie McCaw on Seen
- Checking In With Nate Alley: 500 Messages, 10 Weeks On & a Proud-Dad Moment With Kiwi Music Legends
- Mark Law: SAS Soldier on Surviving Death Six Times & The White Island Rescue
Explore listener stats, chart rankings, contacts and more on the Between Two Beers Podcast podcast page.