223: Turning a Luggage Problem Into a $32M Apparel Brand with Dan Demsky
From Beyond A Million by Brad Weimert
April 9, 2026 · 52 min · Episode 223
About this episode
Dan Demsky discusses how he built Unbound Merino, an apparel brand, from a travel packing problem.
Today I'm talking to Dan Demsky, who turned the frustration of trying to pack light while traveling into an 8-figure e-commerce business. He discovered that merino wool clothing lets you pack far fewer items for a trip. The problem was, most of the brands were focused on outdoor gear—not something everyday travelers would actually wear. So Dan and his buddies built Unbound Merino , a fully remote apparel brand doing $32M a year. In this episode, you'll hear how they used crowdfunding to validate product-market fit and scale without investors, how tariffs nearly wiped out their business overnight, and what it actually takes to run a fully remote team. Key Takeaways with Dan Demsky (00:00) Starting an Apparel Brand (04:23) Crowdfunding as Product-Market Validation (05:27) Ecommerce's Hardest Problem (06:52) When Tariffs Nearly Killed their Business (13:09) 30% Repeat Buyers in 30 Days (15:29) Using Crowdfunding as a Growth Engine (28:20) Running a Fully Remote Team (39:41) Should You Do Business with Best Friends? (51:17) Advice to New Entrepreneurs Watch on YouTube: Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook
People in this episode
Host: Brad Weimert
Guest: Dan Demsky
Topics covered
- e-commerce
- apparel brand
- crowdfunding
- remote team
- entrepreneurship
Keywords
- merino wool
- e-commerce business
- crowdfunding
- remote work
- tariffs
- repeat buyers
Mentioned in this episode
Organizations: Unbound Merino, Ecommerce
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