BP156: Google Tag Gateway vs. ssGTM
From Beyond Pageviews – termfrequenz by Markus Baersch
February 28, 2026 · 22 min · Episode 156
About this episode
In this episode, Markus Baersch discusses the differences between Google Tag Gateway and ssGTM after returning to the lab for further exploration.
Das passiert uns hoffentlich nicht nochmal: Bei der geplanten Aufnahme haben wir entschlossen, erst nochmal ins Labor zurück zu kehren. Was wir da zusammengebraut haben, hört Ihr jetzt.
People in this episode
Host: Markus Baersch
Topics covered
- Google Tag Gateway
- ssGTM
- analytics
- data tracking
- marketing technology
Keywords
- Google Tag Gateway
- ssGTM
- analytics
- data tracking
- marketing
Mentioned in this episode
Organizations: Google
Products: Google Tag Gateway, ssGTM
More episodes of Beyond Pageviews – termfrequenz
- BP 159: "aus gtm wird gtag" · May 28, 2026 · 1h 1m
- BP 158: "Ich bin nicht Spock" · April 29, 2026 · 54 min
- BP157: "We can't stop here, this is bot country!" · March 29, 2026 · 1h 6m
- BP155: Superweek verpasst, wie immer · February 26, 2026 · 52 min
- BP 154: Claudius Codus · January 29, 2026 · 52 min
- BP 153: Keks-News zu Weihnachten · December 29, 2025 · 51 min
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