Greensboro’s Competitive Advantage in Sport Tourism - Richard Beard

Greensboro’s Competitive Advantage in Sport Tourism - Richard Beard

From Beyond the Blueprint with Jason Smith by Triad New Home Guide

October 21, 2025 · 18 min · Episode 25

About this episode

Richard Beard discusses Greensboro's growth as a sports tourism hub and the impact of the Greensboro Aquatic Center.

Today on Beyond the Blueprint, we talk with President and CEO of the Greensboro Sports Foundation Richard Beard. Richard has been a driving force in turning Greensboro into a sports capital highlighted best by the stunning Greensboro Aquatic Center which is world renown. Richard talks extensively on how the investment into sports tourism has brought in both prestige and revenue to the city, and how his continued drive to expand sports tourism into other sports could provide even more opportunities to the growing city. This is episode 25 of Beyond the Blueprint with Jason Smith https://greensborosf.com/ https://smithmarketinghomes.com/ https://www.triadnewhomeguide.com/BeyondtheBlueprint

People in this episode

Host: Jason Smith

Guest: Richard Beard

Topics covered

  • sports tourism
  • Greensboro
  • economic development
  • community impact
  • sports capital

Keywords

  • sports tourism
  • Greensboro
  • Richard Beard
  • economic impact
  • Greensboro Aquatic Center
  • sports capital
  • community development

Mentioned in this episode

Organizations: Greensboro Sports Foundation

Places: Greensboro, Greensboro Aquatic Center

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