
Finding the Greener Grass of Purpose: Dale and Brian Karmie
From Beyond the Crucible by Crucible Leadership
June 2, 2026 · 1h 12m
About this episode
Dale and Brian Karmie share their journey of finding purpose through their work in the artificial-turf business, highlighting their challenges and faith.
Finding the Greener Grass of Purpose: Dale and Brian Karmie Brothers Dale and Brian Karmie longed to do work that gave them purpose and offered the same opportunity to others. They found both blessings in the artificial-turf business. They launched ForeverLawn, the industry's synthetic grass leader, in 2004. As they discuss this week, the journey was not without its crucibles — including the devastation of Dale losing his daughter — but they have kept moving forward, anchored to their faith, and continue to inspire others to create impact and purpose of their own, whatever industry, season, or adventure they may find themselves in. To learn more about Dale and Brian Karmie and their business, visit foreverlawn.com To explore Beyond the Crucible resources, including our free Trials-to-Triumphs Self-Assessment, visit beyondthecrucible.com Enjoy the show? Leave a review on your favorite podcast app and leave a comment at our YouTube channel. And be sure subscribe and tell your friends and family about us. Have a question or comment? Drop us a line at info@beyondthecrucible.com
People in this episode
Guests: Dale Karmie, Brian Karmie
Topics covered
- purpose
- entrepreneurship
- faith
- overcoming adversity
- impact
- artificial turf industry
Keywords
- purpose
- artificial turf
- entrepreneurship
- faith
- overcoming loss
- impact
- ForeverLawn
Mentioned in this episode
Organizations: ForeverLawn, Beyond the Crucible, Crucible Leadership
Places: United States
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