Edelman, Burson and Smarts on Cannes predictions
About this episode
The episode features communications professionals discussing predictions and insights for the Cannes Lions Festival.
In a Cannes Lions special, PRWeek’s Beyond the Noise speaks to communications professionals from Edelman, Burson and Smarts about this year’s Festival. Ahead of the Cannes Lions International Festival of Creativity, which starts on Monday (22 June), PRWeek UK spoke to Edelman’s international chief creative officer, international, Kate Stanners, alongside Burson’s chief strategy officer, Eleanor Sullivan, and Smarts’ brand futures director, Natalie Moores. Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple , Spotify , or listen in the browser above or on your favourite platform. The trio discuss what they are looking forward to at this year’s event, whether purpose-led campaigns will win big this year, and the impact of AI technology. They also offer advice on how to get the most out of the festival from a business perspective. Asked whether the festival may look a bit extravagant in 2026, especially given industry consolidation and cost-cutting, alongside the ongoing geopolitical strife, the professionals share their thoughts. As part of the episode, the three comms pros debate earned creativity within the PR Lions…
People in this episode
Guests: Kate Stanners, Eleanor Sullivan, Natalie Moores
Topics covered
- Cannes Lions
- communications
- PR issues
- purpose-led campaigns
- AI technology
- business advice
Keywords
- Cannes Lions
- PR
- advertising
- creativity
- AI
- business strategy
- purpose-led campaigns
Mentioned in this episode
Organizations: Edelman, Burson, Smarts
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