Manchester Evening News editor on PR, AI, and disinformation

About this episode

Sarah Lester discusses the evolving landscape of PR and media, including the impact of AI and disinformation.

PRWeek speaks to Sarah Lester, editor at Manchester Evening News (MEN), for the Future of the Media series.  Among other things, Lester discusses what stories work, and how that has shifted PR and media relations; the rise of fake ‘experts’; whether press releases are getting worse; the advantage of video content and social media channels for news; how MEN journalists use AI; misinformation in the media and how to stop it; the future of the media and how she feels about the publishing industry. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: PRWeek

Guest: Sarah Lester

Topics covered

• PR
• media relations
• AI
• disinformation
• video content
• social media
• future of media

Keywords

• PR
• media
• AI
• disinformation
• Manchester Evening News
• video content
• social media
• fake experts

Mentioned in this episode

Organizations: Manchester Evening News, PRWeek, Acast

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