Space comms: why rockets really aren’t the story
About this episode
The episode discusses the communication challenges in the space sector and explores leadership opportunities in the UK space industry.
Why do people in the space sector think they have a comms problem and yet the public at large think space is sexy? Should we stop evangelising about the technology that gets stuff into space rather than the core marketing message? After all, KFC is about the chicken not the trucks that deliver it. What are the leadership opportunities in the UK from launch in Scotland and what is the “environmental conscience” behind that endeavour? And how did we end up with kids in St Austell working on global lunar space missions on the back of a famous “failure”? Join Alice, Jess Ratty from Halo Global and John Harrington UK editor of PR Week, as they confront the introspection of space and figure out better ways of confounding British understatement and amazing a world of would-be investors. Contributors: Alice Bunn , President of UKspace Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn UKspace: Overview | LinkedIn Jess Ratty , Founder and Leader, Halo Global Jess Ratty | LinkedIn John Harrington , UK Editor, PR Week John Harrington | LinkedIn PR Week UK Key topics covered: Communications Marketing Leadership opportunities Saxa Vord launch Environment Spaceport Cornwall…
People in this episode
Guests: Alice Bunn, Jess Ratty, John Harrington
Topics covered
- Communications
- Marketing
- Leadership opportunities
- Space
- Environmental conscience
- Public perception
Keywords
- space communications
- marketing
- leadership
- environmental conscience
- Virgin Orbit
- Saxa Vord
- Spaceport Cornwall
Mentioned in this episode
Organizations: UKspace, Halo Global, PR Week
Places: Saxa Vord, Scotland, St Austell, Spaceport Cornwall
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