Proof of Craft: What It Takes to Stand Out When Everything Looks Good - with Laura Jones, CMO of Instacart

About this episode

Laura Jones discusses the impact of AI on creativity and branding in the context of marketing.

Laura Jones, CMO of Instacart, joins Jeremy & Henrik on Beyond the Prompt to explore what happens to creativity when AI makes "pretty good" effortless. She shares why brand becomes a question of trust as products converge, how a data insight about bananas became both a product feature and a Super Bowl campaign, and why the best ideas still require human friction — not just human-bot dialogue.

People in this episode

Hosts: Jeremy Utley, Henrik Werdelin

Guest: Laura Jones

Topics covered

• creativity
• AI
• branding
• trust
• marketing
• product features
• human interaction

Keywords

• AI
• creativity
• branding
• Instacart
• marketing
• Super Bowl
• data insights
• human friction

Mentioned in this episode

Organizations: Instacart

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