About this episode

Laura Jones discusses the impact of AI on creativity and branding in the context of marketing.

Laura Jones, CMO of Instacart, joins Jeremy & Henrik on Beyond the Prompt to explore what happens to creativity when AI makes "pretty good" effortless. She shares why brand becomes a question of trust as products converge, how a data insight about bananas became both a product feature and a Super Bowl campaign, and why the best ideas still require human friction — not just human-bot dialogue.

People in this episode

Hosts: Jeremy Utley, Henrik Werdelin

Guest: Laura Jones

Topics covered

• creativity
• AI
• branding
• trust
• marketing
• product features
• human interaction

Keywords

• AI
• creativity
• branding
• Instacart
• marketing
• Super Bowl
• data insights
• human friction

Mentioned in this episode

Organizations: Instacart

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