Why Your Favorite Brand Stopped Caring About You - Eric Ries, Author of The Lean Startup

About this episode

Eric Ries discusses the critical role of governance in startups and how it affects founders' control and company mission.

Eric Ries, author of The Lean Startup and the newly released Incorruptible, joins Beyond the Prompt to argue that most founders misunderstand the most important decision they make: governance. As AI raises the stakes around power, trust, and control, Eric explains why companies drift from their original mission, why founders so often lose control of what they build, and why governance may be the highest leverage decision founders ignore.

People in this episode

Hosts: Jeremy Utley, Henrik Werdelin

Guest: Eric Ries

Topics covered

• governance
• founders
• AI
• business strategy
• mission drift

Keywords

• governance
• founders
• AI
• business
• mission
• control
• trust

Mentioned in this episode

Books & works: The Lean Startup, Incorruptible

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