Why Your Favorite Brand Stopped Caring About You - Eric Ries, Author of The Lean Startup
About this episode
Eric Ries discusses the critical role of governance in startups and how it affects founders' control and company mission.
Eric Ries, author of The Lean Startup and the newly released Incorruptible, joins Beyond the Prompt to argue that most founders misunderstand the most important decision they make: governance. As AI raises the stakes around power, trust, and control, Eric explains why companies drift from their original mission, why founders so often lose control of what they build, and why governance may be the highest leverage decision founders ignore.
People in this episode
Hosts: Jeremy Utley, Henrik Werdelin
Guest: Eric Ries
Topics covered
- governance
- founders
- AI
- business strategy
- mission drift
Keywords
- governance
- founders
- AI
- business
- mission
- control
- trust
Mentioned in this episode
Books & works: The Lean Startup, Incorruptible
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