In the $100 Billion Wedding Economy, Hiring a Witch Is More Than Hocus Pocus

In the $100 Billion Wedding Economy, Hiring a Witch Is More Than Hocus Pocus

June 10, 2026 · 15 min

About this episode

The episode explores the $100 billion wedding economy amidst rising prices and the unusual trend of hiring witches for weddings.

Weddings are famously expensive. But with consumer prices on the rise and inflation accelerating at its fastest pace in three years last month, 2026’s newlyweds face exceptionally high prices. On today’s Big Take podcast, host Sarah Holder and Bloomberg’s Josyana Joshua and Dina Katgara unpack the $100 billion wedding economy: how much nuptials could set you back, why discretionary spending on weddings has remained stable on either end of the K-shaped economy and why witches—yes, witches—are showing up at the altar. Read more:  Brides Are Turning to Etsy Witches for Wedding Weather Spells We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer. Hosted by Sarah Holder; Produced by Rachael Lewis-Krisky and Laura Newcombe; Reported by Josyana Joshua and Dina Katgara; Edited by Tracey Samuelson. Fact-checking by Julia Press and David Fox; Engineering by Alex Seguira. Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer. See omnystudio.com/listener for privacy information.

People in this episode

Host: Sarah Holder

Guests: Josyana Joshua, Dina Katgara

Topics covered

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Mentioned in this episode

Organizations: Bloomberg, iHeartPodcasts, Etsy

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