BTS Leads Netflix’s Push for Growth in Asia

BTS Leads Netflix’s Push for Growth in Asia

From Big Take Asia by Bloomberg

March 24, 2026 · 18 min

About this episode

The episode discusses BTS's return and Netflix's strategic move in the Asian market.

BTS is back. After a near four-year hiatus, the K-pop icons returned with a historic Netflix event – the platform’s first concert live streamed from Asia.  On today's Big Take Asia Podcast, host K. Oanh Ha joins Bloomberg’s Sohee Kim and Lucas Shaw to discuss Netflix’s power move and how global streamers are fighting for dominance in the competitive Asian market. Hosted by K. Oanh Ha Produced by Naomi Ng, Yang Yang Reported by Sohee Kim, Lucas Shaw Edited by Patrick Hirsch Fact-checking by Eleanor Harrison-Dengate Engineering by Taka Yasuzawa Deputy Executive Producer: Julia Weaver Executive Producer: Nicole Beemsterboer See omnystudio.com/listener for privacy information.

People in this episode

Host: K. Oanh Ha

Guests: Sohee Kim, Lucas Shaw

Topics covered

  • BTS
  • Netflix
  • K-pop
  • live streaming
  • Asian market
  • global streaming
  • entertainment

Keywords

  • BTS
  • Netflix
  • K-pop
  • live concert
  • streaming
  • Asia
  • entertainment
  • global market

Mentioned in this episode

Organizations: Netflix, BTS, Bloomberg

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