Enduro World Cup Racing is Dead. Long Live Enduro?
About this episode
The episode discusses the end of the Enduro World Cup series and the potential future of Enduro racing with insights from professional racer Eric Olsen.
Shortly after the final Enduro World Cup race of the 2026 season, Warner Brothers Discovery and the UCI made the surprise announcement that the series will not continue for 2027. Despite the uncertain future that leaves for top-tier professional Enduro racing, the announcement was met with a surprising amount of excitement from athletes, and a real sense of optimism that something better can rise from the ashes of the short-lived EDR series. So we brought professional racer Eric Olsen back on the show to discuss all of it. The full press release from the UCI can be read here. Note: We Want to Hear From You! Please share with us the questions, topics, or stories you’d like us to cover on Bikes & Big Ideas. You can email us at: info@blisterreview.com RELATED LINKS: Momentous: livemomentous.com use code: Blister OneSkin: oneskin.co/BLISTER Get Yourself Covered: BLISTER+ Blister Mountain Bike Buyer’s Guide TOPICS & TIMES: The state of professional Enduro racing (1:42) Online perception vs. reality on the ground (4:13) Broadcasting & marketing Enduro racing (9:29) The Enduro World Series becoming the Enduro World Cup (12:53) New possibilities for Enduro racing (17:43) Eric’s…
People in this episode
Host: BLISTER
Guest: Eric Olsen
Topics covered
- Enduro racing
- professional sports
- broadcasting
- marketing
- future of sports
- athlete perspectives
Sponsors
Momentous, OneSkin
Mentioned in this episode
Organizations: Warner Brothers Discovery, UCI
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