About this episode

Carina Clingman discusses how to effectively market yourself in a job search by tailoring resumes and cover letters to get noticed by recruiters.

Your job search is a marketing campaign, and you are the product. In this episode, biotech career coach Carina Clingman shows you how to build a resume and cover letter that get past the software and win the six second scan. This is seminar one of a three part series Carina teaches for her outplacement career transition clients. She takes you inside a recruiter's applicant tracking system, where a single biotech role can draw 400 applicants, and shows how she narrows that pile down to the ten people worth a conversation. You will see why tailoring and keyword mirroring decide whether a human ever reads your resume at all. What you will learn: Why a resume is a marketing document, not a career archive or a CV The four things every resume needs to survive the six second scan How recruiters use Boolean and reverse keyword searches to cut applicants How to mirror a job description so a recruiter reads you as one of us The five professional highlights that work like a movie trailer for your experience Where to place degrees, publications, and skills for the most impact The T style cover letter hiring managers love and the three questions it must answer By the end you will treat every…

People in this episode

Host: Carina Clingman

Topics covered

• job search
• resume building
• career transition
• marketing
• recruitment strategies

Keywords

• resume
• cover letter
• applicant tracking system
• job description
• Boolean search

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