"Bitcoin Is the Hurdle Rate": How Strive Stacked 14,000 BTC w/ Matt Cole | Bitcoin Backstage

"Bitcoin Is the Hurdle Rate": How Strive Stacked 14,000 BTC w/ Matt Cole | Bitcoin Backstage

July 8, 2026 · 35 min

About this episode

Matt Cole discusses Strive's corporate strategy and the implications of Bitcoin as a hurdle rate in the financial landscape.

"If you don't think you can beat Bitcoin, you should just buy Bitcoin." That's the philosophy powering Strive's rise to a top-10 corporate Bitcoin holder. CEO Matt Cole joins us backstage to unpack Bitcoin as the hurdle rate, the economics of digital credit, and why Bitcoin treasury companies are entering a period of consolidation with only a few dozen winners. He also shares the most wrong he's ever been about Bitcoin and it's not what you'd expect. Use code BM10 to get 10% off Bitcoin 2027 Conference in Nashville: https://2027.b.tc 🔶 Host: Isabella Santos — Get Based🔶 Matt Cole — Strive Chapters: 02:20 Acquiring Semler Scientific: How Bitcoin Treasury Companies Grow05:11 Red Flags Inside the Fed: QE, Goldman Sachs & the Treasury08:08 "Bitcoin Is the Hurdle Rate" — Strive's Corporate Strategy Explained10:19 Why Meta & Mark Zuckerberg Need Bitcoin on the Balance Sheet13:37 How Many Public Companies Will Hold Bitcoin Next Year15:15 What Happens If Bitcoin Hits $1 Million16:59 Orange-Pilling Washington DC & the Strategic Bitcoin Reserve19:11 Digital Credit, Double-Digit Yield & Uniting the Bitcoin Community25:11 Money Printing, Meta & How…

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