About this episode

This episode explores the psychological and behavioral factors that impact healthy eating and why willpower alone is insufficient for lasting change.

In today’s episode of Bite Back with Abbey Sharp, we unpack why knowing how to eat “healthy” doesn’t always translate into actually doing it. We explore the science of behaviour change, why willpower and motivation alone aren’t enough, and the many biological, psychological, social, and environmental factors shaping our food choices. If you’ve struggled to build healthy habits that actually stick, this episode is for you. Here’s a run down of what we discussed in today’s episode: Why Willpower Isn’t Enough for Healthy Eating Why Knowing What to Eat Doesn’t Mean You’ll Do It The Behaviour Science Behind Food Choices Why Old Eating Habits Are So Hard to Break How Your Brain Drives Food Cravings Identify What’s Actually Holding You Back Use “If-Then” Plans to Make Healthy Eating Easier Make the Healthy Choice Easier, Not Perfect Build Habits That Become Automatic Why Imperfection Is Key to Lasting Change 👩🏼‍💻 RESEARCH LINKS https://openresearch.surrey.ac.uk/esploro/outputs/journalArticle/How-are-habits-formed-Modelling-habit/99783513802346 https://pmc.ncbi.nlm.nih.gov/articles/PMC6042864/ DISCLAIMER:The content in this episode is for educational and entertainment purposes only…

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