About this episode

Joe and Nick discuss various strategies for marketing board games, including Kickstarter and post-release tactics.

Joe (Allplay) and Nick (Bitewing Games) discuss all things marketing board games: - Revealing a new game - Kickstarter marketing - Paid marketing - Marketing after release Check out Azure and Moytura on Kickstarter here. Check out Container on Kickstarter here. Subscribe to the Bitewing Games Newsletter. Subscribe to the Allplay Newsletter (near the bottom of this page).

People in this episode

Host: Nick

Guest: Joe

Topics covered

• marketing board games
• Kickstarter marketing
• paid marketing
• game release strategies

Mentioned in this episode

Organizations: Allplay, Bitewing Games, Azure, Moytura, Container

More episodes of Bitewing Games Podcast

• Table for One: Publisher Diary · May 7, 2026 · 21 min
• The Bits with Joe & Nick — Episode 9: Publisher Hot Seat w/ Peter C. Hayward · May 6, 2026 · 1h 57m
• Most Anticipated Board Games of 2026 · January 22, 2026 · 19 min
• Top 15 Board Games of 2025 · January 5, 2026 · 40 min
• The Bits with Joe & Nick — Episode 7: Q&A · October 28, 2025 · 1h 30m
• 1st Impressions of Hot Streak, Leviathan Wilds, Critter Kitchen, Positano, and more! · August 5, 2025 · 23 min

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