The CEO Who Said, 'I'll Do It Myself'

About this episode

Kim Roxie shares her journey from a makeup shop owner to a pioneer in clean beauty for women of color.

How does a woman go from running her own makeup shop to landing a deal that makes her the first Black-owned clean brand on Ulta.com? And how is she still winning on Nordstrom, JCPenney, and HSN? Belva and Tolu got chatting with Kim Roxie, Founder and CEO of LAMIK Beauty and a pioneer who has been pushing for real inclusion in the beauty game since 2004. At 21, Kim opened a successful brick-and-mortar makeup shop in Houston, but soon realized clean beauty was completely ignoring women of color. So, in 2020, she made the ultimate boss move: she pivoted to e-commerce and landed that game-changing deal with Ulta.com. In this episode, Kim gets real. She talks about the incredible ethos behind building a clean, vegan brand for all women, no matter their shade. She dives into the unexpected barriers she kept breaking just by showing up and doing the work. Plus, hear how this phenomenal leader (who even has her own "Kim Roxie Day" in Houston) is actively shaping the next generation, literally taking young girls to manufacturing plants to inspire their careers. Press play to find out how Kim redefined what Black excellence looks like in the beauty world and built a legacy that’s about…

People in this episode

Hosts: Belva, Tolu

Guest: Kim Roxie

Topics covered

• clean beauty
• entrepreneurship
• inclusion
• e-commerce
• women of color
• beauty industry
• leadership

Keywords

• clean beauty
• Black-owned brand
• e-commerce
• makeup
• inclusion
• entrepreneurship
• Kim Roxie
• LAMIK Beauty
• beauty industry
• women of color

Mentioned in this episode

Organizations: LAMIK Beauty, Ulta.com, Nordstrom, JCPenney, HSN

Places: Houston

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