About this episode

Nic Cary interviews Amanda Cassatt about her role in shaping the marketing landscape for Ethereum and Web3.

Before there was a crypto marketing playbook, someone had to write it... Nic Cary sits down with Amanda Cassatt, former CMO of ConsenSys and founder and CEO of Serotonin. Amanda helped bring Ethereum to market before the playbook existed - pitching Joe Lubin for a role she invented, building the global meetup network that launched MetaMask, Infura, Truffle, and Gitcoin, and shaping the narrative of an entire industry from the ground up, before going on to build her own marketing empire.

People in this episode

Host: Nic Cary

Guest: Amanda Cassatt

Topics covered

• crypto marketing
• Ethereum
• Web3
• AI
• storytelling
• industry narrative

Keywords

• crypto marketing
• Ethereum
• Web3
• AI
• Amanda Cassatt
• ConsenSys
• MetaMask
• marketing playbook

Mentioned in this episode

Organizations: ConsenSys, Serotonin, Ethereum, MetaMask, Infura, Truffle, Gitcoin

Explore listener stats, chart rankings, contacts and more on the Block Party podcast page.