About this episode

In this episode, Anthony Day and Mo Salha discuss the potential of Web3 wallets as super apps for customer engagement and brand opportunities.

Wallets are where the value is, where users transact, and where we can link intent and action. So why is everyone sleeping on Web3 wallets? Following a 'charmed' panel performance at Zebu Live, Mo and I reconnect to take you through the opportunities and challenges of engaging customers through Web3 wallets, and what's possible for brand and chains today In this show we cover: - Mo's diverse history in Web2 and what brought him to Web3 - The current state of Web3 wallets and wallet UX - How 'easy' it is to track and target Web3 wallet users - Opportunities and implications for brands and marketeers - Privacy considerations for on-chain data trails

Topics covered

• Web3
• wallets
• customer engagement
• brand marketing
• privacy

Keywords

• Web3 wallets
• user experience
• tracking
• on-chain data

More episodes of Blockchain Won't Save the World

• S4E40: TON & The Truth About Agentic Blockchain Adoption w. Max Crown (CEO, TON Foundation) · April 3, 2026 · 33 min
• S4E39 CRYMBO & Why Tokenisation Can't Scale (Yet) w. Eyal Daskal · March 13, 2026 · 41 min
• S4E38 Theo: Tokenising TradFi... Who Will Win? w. Iggy Ioppe (CIO) · March 1, 2026 · 47 min
• S4E37: ActionFi & The Intersection of Web3 & AI w. Sina Yamani (CEO, Action Model) · February 22, 2026 · 38 min
• S4E36 Fifth Era: Investing in Blockchain in 2026 (w. Mitch Mechegian) · January 23, 2026 · 51 min
• S4E35 Twinstake: The State of Institutional Staking (w. Andrew Gibb, CEO) · January 17, 2026 · 55 min

Explore listener stats, chart rankings, contacts and more on the Blockchain Won't Save the World podcast page.