S4E34 theMiracle: Web3 Wallets as 'SuperApps' w. Mo Salha

About this episode

In this episode, Anthony Day and Mo Salha discuss the potential of Web3 wallets as super apps for customer engagement and brand opportunities.

Wallets are where the value is, where users transact, and where we can link intent and action. So why is everyone sleeping on Web3 wallets? Following a 'charmed' panel performance at Zebu Live, Mo and I reconnect to take you through the opportunities and challenges of engaging customers through Web3 wallets, and what's possible for brand and chains today In this show we cover: - Mo's diverse history in Web2 and what brought him to Web3 - The current state of Web3 wallets and wallet UX - How 'easy' it is to track and target Web3 wallet users - Opportunities and implications for brands and marketeers - Privacy considerations for on-chain data trails

People in this episode

Guest: Mo Salha

Topics covered

• Web3
• wallets
• customer engagement
• brand marketing
• privacy

Keywords

• Web3 wallets
• user experience
• tracking
• on-chain data

Mentioned in this episode

Products: Web3, Web2, Web3 wallets

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