BetMGM CEO Talks 2026 FIFA World Cup Popularity

BetMGM CEO Talks 2026 FIFA World Cup Popularity

July 17, 2026 · 8 min

About this episode

Adam Greenblatt, CEO of BetMGM, discusses the impact of the 2026 FIFA World Cup on US sports betting.

The upcoming World Cup final is anticipated to provide a moderate boost to US sports betting operators in the third quarter, particularly if underdog Argentina defeats Spain. Adam Greenblatt, CEO of BetMGM, discussed the potential impact on major sportsbooks such as DraftKings, FanDuel, and BetMGM itself. Bloomberg Intelligence's analysis highlights the increased betting activity driven by the high-profile match, with the defending champion Lionel Messi's participation further fueling interest among bettors. He speaks with Bloomberg's Katie Greifeld & Randall Williams. See omnystudio.com/listener for privacy information.

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