About this episode

The episode explores the concept of treating the Employee Value Proposition as a living culture ecosystem with insights from Kristen Cross.

What happens when you look past the polished corporate copy and treat your Employee Value Proposition (EVP) as a living culture ecosystem? In this episode of Blu Thread Conversations, hosts Stacy Parker and Zeeshan Merchant sit down with Kristen Cross, Head of Culture at Sun Life, to explore why modern employer branding requires "proof over poetry." In this episode, we discuss: Compass vs. Mirror: Why a great EVP should both reflect where your culture stands today and guide where it’s going t...

People in this episode

Hosts: Stacy Parker, Zeeshan Merchant

Guest: Kristen Cross

Topics covered

• Employee Value Proposition
• employer branding
• corporate culture
• business strategy
• human resources

Keywords

• EVP
• culture ecosystem
• proof over poetry
• Compass vs. Mirror
• employer brand

Mentioned in this episode

Organizations: Sun Life

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