E-commerce UX Secrets: What 200,000 Hours of Research Reveals About Conversion

E-commerce UX Secrets: What 200,000 Hours of Research Reveals About Conversion

From Boagworld: UX, Design Leadership, Marketing & Conversion Optimization by Paul Boag, Marcus Lillington

November 18, 2025 · 58 min · Season 27 · Episode 28

About this episode

The episode explores e-commerce UX best practices with insights from Christian Holst of the Baymard Institute.

This time we're diving deep into e-commerce UX best practices with Christian Holst from the Baymard Institute.

People in this episode

Hosts: Paul Boag, Marcus Lillington

Guest: Christian Holst

Topics covered

  • e-commerce
  • UX best practices
  • conversion optimization
  • user experience
  • research insights

Keywords

  • e-commerce
  • UX
  • conversion
  • Baymard Institute
  • best practices
  • user experience
  • research

Mentioned in this episode

Organizations: Baymard Institute

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