Lateral Thinking, Magical Moments and Spellbinding Marketing with Michael Granoff

Lateral Thinking, Magical Moments and Spellbinding Marketing with Michael Granoff

July 24, 2025 · 44 min · Episode 404

About this episode

Bob Cargill interviews magician and marketer Michael Granoff about the intersection of magic and marketing, exploring creativity and innovation in the field.

Episode 202 - Lateral Thinking, Magical Moments and Spellbinding Marketing with Michael Granoff In this episode of Bob Cargill's Marketing Show, Episode 202, we delve into the fascinating intersection of magic and marketing with the talented magician and marketer, Michael Granoff. Discover how magic tricks can inspire innovative marketing strategies and creative thinking. Host, Bob Cargill, introduces the episode and his guest, Michael Granoff, a seasoned marketer and magician. Discussion on the importance of creativity and innovation in marketing. Michael shares his career path from the printing industry to marketing. Insights into his transition from a family business to corporate marketing roles. Exploration of how magic tricks can inspire creative thinking in marketing. Introduction to "Slight of Brand," a workshop that uses magic as a metaphor for marketing strategies. Discussion on lateral thinking and its application in brainstorming sessions. How magicians use divergent thinking to create impactful illusions. Emphasis on maintaining creativity and strategy in the age of AI. The importance of keeping the human touch in marketing processes. The significance of networking in…

More episodes of Bob Cargill’s Marketing Show

Explore listener stats, chart rankings, contacts and more on the Bob Cargill’s Marketing Show podcast page.