Personal Branding, Social Media and More with Alexa Bohling and Pat Cooper
From Bob Cargill’s Marketing Show by Bob Cargill
May 23, 2026 · 48 min · Episode 411
About this episode
Bob Cargill discusses personal branding and social media strategies with guests Alexa Bohling and Pat Cooper.
Episode 209 - Personal Branding, Social Media and More with Alexa Bohling and Pat Cooper In this episode of his podcast (Episode 209), Professor Bob Cargill from Northeastern University hosts a lively discussion on personal branding and social media with one of his students, Alexa Bohling, and Pat Cooper, Advertising Specialist at Pegasystems and VP Programming at AMA Tampa Bay. Together, they explore strategies for building a personal brand, leveraging social platforms like X and LinkedIn, and the importance of networking and content creation for career success. Key Topics Personal branding importance in the digital age Strategies for building a personal brand on social media The role of content creation and consistency Networking and relationships in career development Key Takeaways Build your personal brand early and consistently. Leverage platforms like X and LinkedIn to increase visibility. Create unique, non-commodity content to stand out. Network actively and say yes to opportunities. Use social media to showcase your expertise and connect with industry leaders.
People in this episode
Host: Bob Cargill
Guests: Alexa Bohling, Pat Cooper
Topics covered
- personal branding
- social media
- networking
- content creation
- career development
Keywords
- personal branding
- social media
- networking
- content creation
- career success
Mentioned in this episode
Organizations: Northeastern University, Pegasystems, AMA Tampa Bay
Places: LinkedIn
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