Dr. Joseph Turow: "The Problem With Personalization"
About this episode
Michael Smerconish interviews Dr. Joseph Turow about the implications of personalization in advertising and media.
Michael sits down with media scholar Dr. Joseph Turow to discuss his new book, "The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age." Their conversation explores how AI, advertisers, and tech platforms are reshaping not only our privacy, but our perception of the world. Turow explains how hyper-personalized media and marketing could erode the shared experiences that hold society together, creating increasingly isolated digital realities. It's a thought-provoking discussion about the hidden costs of convenience, surveillance, and the future of public discourse. Original air date 20 July 2026. The book was published on 11 June 2026. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Topics covered
- personalization
- advertising
- AI
- privacy
- media
- society
- public discourse
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