Author Visibility Without Burnout: Lisa Towles on The Me Factor (Branding, Audience & Social Media)
About this episode
Lisa Towles discusses her book 'The Me Factor' and strategies for author visibility without burnout.
Host Edith welcomes returning guest Lisa Towles, thriller author, fellow podcaster, and book coach, to discuss Lisa’s nonfiction book, “The Me Factor: Your Secret Weapon for Author Visibility,” which aims to reduce authors’ fear of marketing and help them use their unique identity in branding. Lisa explains a sequence for effective marketing: clarify author identity, conduct a genre analysis based on industry standards, develop audience insights through reader personas, identify comparable titles to craft an “emotional promise,” and then choose intentional, sustainable social media tactics (including options that don’t require being on camera). They discuss using AI and tools like Canva for marketing assets, the value of building an author platform before a book is finished, and trends in reading formats, especially audiobooks and Kindle. 00:00 Welcome Back Lisa 00:49 What The Me Factor Is 03:59 Marketing Fear And Burnout 06:42 Authentic Visibility And Branding 08:49 Order Of Operations For Marketing 12:30 Author Identity And Thriller Brand 15:51 Genre Analysis And AI Tools 20:49 Finding Your Readers 23:58 Authors Who Dont Read 25:56 Emotional Promise Vs Market Writing 29:51…
More episodes of Book Lover's Companion - The English Version
- Steep Reflections: Craig Yorke on Memory and Identity
- Peg Unhinged: Menopause, Dating Apps, and Reinventing Life — with Author Teri M. Brown
- Author Jess Bowers on Horse Show: Spectacle, History, and Writing Short Stories
- Through the Lens of Fiction: Bringing Family Stories to Life
- A Writer's Odyssey: Lexy's Path from Legal Ventures to Literary Adventures
- Creating Realities: Kristina Bak on Writing for Every Age
Explore listener stats, chart rankings, contacts and more on the Book Lover's Companion - The English Version podcast page.