217. Planning ahead (October): what your readers need to hear
About this episode
This episode discusses how to effectively market your book by connecting with readers' seasonal struggles and planning content ideas ahead of time.
The fourth quarter seems to arrive sooner and sooner each year. The weather finally changes, we’re deep into football season and apple picking and all the holiday things. But your reader? She might be carrying something a little heavier underneath all of that. So how can you market your book in a way that connects to your target reader’s seasonal struggles? It's never too early to start thinking about content ideas. Let’s get inside your reader's head and meet her where she is as a podcast ho...
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