Book Marketing for the Author Who Has More Than One Book

About this episode

This episode discusses how authors with multiple books should change their marketing strategy to effectively promote their entire catalog.

If you have more than one book out and you've been treating each one as a separate marketing project, this episode is going to change how you think about your entire author platform. Jenn breaks down why multi-book marketing requires a completely different strategy than single-book marketing, what fiction and nonfiction authors each need to do differently, and the one shift that gets your backlist working for you instead of quietly fading in the background. If your books aren't selling together the way they should, this is why. LINKS FREE Book Marketing Blueprint The 90-Day Book Sales System Done-WITH-You Services : Social Growth Sessions Next Level Marketing Sessions

People in this episode

Host: Jenn Hanson-dePaula

Topics covered

• multi-book marketing
• author platform
• fiction and nonfiction marketing strategies
• backlist sales
• book marketing strategies

Keywords

• book marketing
• author platform
• multi-book strategy
• fiction marketing
• nonfiction marketing
• backlist
• book sales

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• How an Author With 800 Followers Outsells One With 8,000 · May 5, 2026 · 5 min
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