Book Marketing for the Author Who Writes for a Very Specific Reader

About this episode

Jenn discusses how authors writing for niche audiences can effectively market their books.

If you write in a niche genre and you've been told (or have started to believe) that your book is just too specific to market effectively, this episode is for you. Jenn breaks down why niche isn't the obstacle it feels like, why generic book marketing advice fails specific authors, and what a marketing strategy actually looks like when you write for a very particular reader. Whether you write in a niche genre, across multiple genres, or for a deeply specific audience, this one will change how you think about finding your readers. Links The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out. Social Growth Sessions

People in this episode

Host: Jenn Hanson-dePaula

Topics covered

• niche marketing
• book marketing
• specific audience
• genre writing
• finding readers

Keywords

• niche genre
• book marketing strategy
• specific readers
• generic marketing advice
• author marketing

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• How an Author With 800 Followers Outsells One With 8,000 · May 5, 2026 · 5 min
• Why Your Book Marketing Gets Views But Not Sales · April 28, 2026 · 6 min