The Dangerous Myth About Book Sales That’s Holding You Back

The Dangerous Myth About Book Sales That’s Holding You Back

May 22, 2026 · 25 min · Season 6 · Episode 21

About this episode

This episode dismantles misconceptions about what constitutes normal book sales and reframes the narrative around author success.

If your book sales have you questioning everything, the problem might not be your book—it might be the benchmark you’re using. In this episode, we’re dismantling one of the biggest misconceptions in publishing: what “normal” book sales actually look like. Because once you understand how few copies most books sell—even from traditional publishers—it completely reframes the narrative around success, failure, and what’s realistically achievable. We also take a hard look at the numbers authors th...

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