About this episode

Penny Sansevieri and Amy Cornell discuss a four-part relaunch strategy to help authors improve ongoing visibility and sales.

Most authors treat launch day like a verdict: the book goes live, sales come in (or don’t), and suddenly it feels like the market has spoken. Quiet numbers can trigger a brutal spiral — exhaustion, disappointment, and the sinking feeling that maybe the opportunity already passed. We disagree completely. In this episode, Penny Sansevieri and Amy Cornell break down a four-part relaunch strategy designed to help authors stop chasing a single "big moment" and start building ongoing visibility. Be...

People in this episode

Host: Penny Sansevieri

Guest: Amy Cornell

Topics covered

• book relaunch
• author marketing
• sales strategy
• visibility
• book promotion

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