The Biggest Marketing Mistake Photographers Make Every Summer (And How to Avoid It)

The Biggest Marketing Mistake Photographers Make Every Summer (And How to Avoid It)

From Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing by Brooke Jefferson - Oklahoma Family Photographer, Photography Business Coach

June 11, 2026 · 15 min · Episode 408

About this episode

Brooke Jefferson discusses marketing strategies for photographers to maintain bookings during the summer and avoid common pitfalls.

In this episode, I'm sharing some marketing strategies for photographers to keep bookings steady and avoid the common mistake of pausing efforts during busy months. A quick overview of what's discussed: The importance of consistent marketing efforts year-round, especially in summerHow to batch social media content in just two hours for the entire seasonUsing email marketing with just three scheduled emails over the summer monthsEngaging locally through vendor events, partnerships, and ...

People in this episode

Host: Brooke Jefferson

Topics covered

  • marketing strategies
  • photography bookings
  • summer marketing
  • social media content
  • email marketing
  • local engagement

Keywords

  • photography marketing
  • summer bookings
  • social media
  • email marketing
  • vendor events

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