The Biggest Marketing Mistake Photographers Make Every Summer (And How to Avoid It)

The Biggest Marketing Mistake Photographers Make Every Summer (And How to Avoid It)

June 11, 2026 · 15 min · Episode 408

About this episode

Brooke Jefferson discusses marketing strategies for photographers to maintain bookings during the summer and avoid common pitfalls.

In this episode, I'm sharing some marketing strategies for photographers to keep bookings steady and avoid the common mistake of pausing efforts during busy months. A quick overview of what's discussed: The importance of consistent marketing efforts year-round, especially in summerHow to batch social media content in just two hours for the entire seasonUsing email marketing with just three scheduled emails over the summer monthsEngaging locally through vendor events, partnerships, and ...

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Host: Brooke Jefferson

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