The importance of social media in the publishing industry

About this episode

Naomi Bacon discusses how publishers and booksellers can leverage social media for book marketing and the functioning of online book communities.

Founder of Tandem Collective, Naomi Bacon, talks to us about the various ways in which publishers and booksellers can utilize social media to market books and how online book communities operate.

People in this episode

Guest: Naomi Bacon

Topics covered

• social media
• publishing industry
• marketing
• online communities
• bookselling

Keywords

• Tandem Collective
• book marketing
• publishers
• booksellers
• online book communities

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