The importance of social media in the publishing industry

The importance of social media in the publishing industry

March 24, 2026 · 47 min

About this episode

Naomi Bacon discusses how publishers and booksellers can leverage social media for book marketing and the functioning of online book communities.

Founder of Tandem Collective, Naomi Bacon, talks to us about the various ways in which publishers and booksellers can utilize social media to market books and how online book communities operate.

More episodes of BookNet Canada

Explore listener stats, chart rankings, contacts and more on the BookNet Canada podcast page.